世界の韓国ウェブトゥーン市場は、2025年に4158百万米ドルと算定されており、2026年には4367百万米ドルとなる見通しです。2026年から2032年の期間においては年平均成長率（CAGR）5.6%で推移し、2032年には6048百万米ドルに達すると予測されています。

韓国ウェブトゥーンの市場規模、推定値、予測値は売上収益で提示され、2025年を基準年とし、2021年から2032年までの過去データと予測データを含みます。本レポートは定量的・定性的分析を組み合わせ、企業が成長戦略の策定、競争環境の評価、現在の市場における自社の位置付けの分析、韓国ウェブトゥーンに関する情報に基づいたビジネス判断を行うことを支援します。
報告対象範囲
売上高予測、企業シェア、競争環境、成長要因および市場トレンド

市場セグメンテーション
企業一覧
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tencent
Webcomics (SideWalk Group)
Tappytoon
Kuaikan
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Webtoon Factory
Amazia
Manman Manhua
Mr Blue
Dongman Entertainment
Bilibili Comics
ToryComics
TOPCO
Stela
Graphite


タイプ別
Subscription Based
Advertisement Based


用途別
Mobile Phone
PC/Notebook
Tablet Computer
Others


地域別
北米（アメリカ、カナダ、メキシコ）
欧州（ドイツ、フランス、イギリス、イタリアなど）
アジア太平洋（中国、日本、韓国、東南アジア、インドなど）
南米（ブラジルなど）
中東・アフリカ（トルコ、GCC諸国、アフリカなど）
グローバル韓国ウェブトゥーン市場を包括的にセグメント化しております。地域別市場規模、タイプ別、用途別、およびプレイヤー別の市場規模も提供されます。より深い洞察を得るため、本レポートでは競争環境、主要競合他社、それぞれの市場順位を分析し、技術動向や新製品開発について論じております。
本レポートの構成
第1章：韓国ウェブトゥーン市場の調査範囲および各市場セグメント（タイプ別、用途別など）のエグゼクティブサマリーを紹介いたします。市場規模や将来の発展可能性を含め、現状ならびに短期・中期・長期の動向について概観を提供いたします
第2章：韓国ウェブトゥーンの世界市場規模および地域別市場規模の概要を提示いたします。あわせて、市場トレンド、最新動向、成長を促進する要因と抑制要因、業界企業が直面する課題・リスク、関連政策について分析いたします
第3章：韓国ウェブトゥーン市場における企業の競争環境、収益シェア、最新の事業計画、合併・買収（M&A）情報などを詳細に分析いたします
第4章：韓国ウェブトゥーン市場をタイプ別に分類し、各セグメントの市場規模および成長余地を提示いたします
第5章：韓国ウェブトゥーン市場を用途別に整理し、各セグメントの市場規模および拡大可能性を明らかにいたします
第6章～第10章：韓国ウェブトゥーン市場について、北米、欧州、アジア太平洋、中南米、中東・アフリカを対象に国別分析を実施いたします。各地域および主要国の市場規模、発展可能性、生産能力、市場の成熟度、将来見通しを定量的に評価いたします
第11章：韓国ウェブトゥーン市場の主要プレイヤーの企業プロファイルを提供いたします。収益、粗利益率、製品ポートフォリオ、最近の事業展開などを網羅的に整理いたします
第12章：韓国ウェブトゥーン市場に関する重要な知見を総括し、結論を提示いたします
第13章：付録（調査方法論）

The global K-webtoon market was valued at US$ 4158 million in 2025 and is anticipated to reach US$ 6048 million by 2032, at a CAGR of 5.6% from 2026 to 2032.

K-webtoon refers to South Korean digital comics, commonly known as webtoons, that are designed specifically for mobile and online platforms. Unlike traditional comics, K-webtoons are typically formatted in a vertical scroll, making them easy to read on smartphones and tablets.

Smartphones have become one of the most accessible sources of entertainment for most people these days. In fact, Zippia shares that smartphones make up 70% of digital media time in the US, with 83% of that time going to entertainment. Since many users tend to consume content quickly, there’s been a rising trend to cater to this phenomenon called “snack culture.” The term originated in South Korea, referring to the behavior of going through short-form content rather than deeper reading material. These types of content take on the form of videos that are up to a minute long, including stills such as infographics and webtoons. Webtoons, specifically, are seeing increased demand from all over the world. Because of this, many companies are jumping into the webtoon business to use as marketing and boost sales.

This report delivers a comprehensive overview of the global K-webtoon market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding K-webtoon. The K-webtoon market size, estimates, and forecasts are provided in terms of revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.

The report segments the global K-webtoon market comprehensively. Regional market sizes by Type, by Application, , and by player are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.

This report will assist K-webtoon manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.

Market Segmentation
By Company
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tencent
Webcomics (SideWalk Group)
Tappytoon
Kuaikan
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Webtoon Factory
Amazia
Manman Manhua
Mr Blue
Dongman Entertainment
Bilibili Comics
ToryComics
TOPCO
Stela
Graphite

Segment by Type
Subscription Based
Advertisement Based

Segment by Application
Mobile Phone
PC/Notebook
Tablet Computer
Others

By Region
North America
U.S.
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia & New Zealand
Rest of Asia
Europe
Germany
France
U.K.
Italy
Ireland
Russia
Rest of Europe
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Middle East & Africa
Israel
United Arab Emirates (UAE)
Saudi Arabia
Rest of MEA

Chapter Outline
Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, , etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Summarizes global and regional market size and outlines market dynamics and recent developments, including key drivers, restraints, challenges and risks for industry participants, and relevant policy analysis.
Chapter 3: Provides a detailed view of the competitive landscape for K-webtoon companies, covering revenue share, development plans, and mergers and acquisitions.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 5: Analyzes segments by Application, detailing the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 6–10: Regional deep dives (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) broken down by country. Each chapter quantifies market size and growth potential by region and key countries, and outlines market development, outlook, addressable space, and capacity.
Chapter 11: Profiles key players, presenting essential information on leading companies, including product/ service offerings, revenue, gross margin, product introductions/portfolios, recent developments, etc.
Chapter 12: Key findings and conclusions of the report.

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global K-webtoon Market Size Growth Rate by Type: 2021 vs 2025 vs 2032
1.2.2 Subscription Based
1.2.3 Advertisement Based
1.3 Market by Application
1.3.1 Global K-webtoon Market Growth by Application: 2021 vs 2025 vs 2032
1.3.2 Mobile Phone
1.3.3 PC/Notebook
1.3.4 Tablet Computer
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered

2 Global Growth Trends
2.1 Global K-webtoon Market Perspective (2021–2032)
2.2 Global K-webtoon Growth Trends by Region
2.2.1 Global K-webtoon Market Size by Region: 2021 vs 2025 vs 2032
2.2.2 K-webtoon Historic Market Size by Region (2021–2026)
2.2.3 K-webtoon Forecasted Market Size by Region (2027–2032)
2.3 K-webtoon Market Dynamics
2.3.1 K-webtoon Industry Trends
2.3.2 K-webtoon Market Drivers
2.3.3 K-webtoon Market Challenges
2.3.4 K-webtoon Market Restraints

3 Competition Landscape by Key Players
3.1 Global Top K-webtoon Players by Revenue
3.1.1 Global Top K-webtoon Players by Revenue (2021–2026)
3.1.2 Global K-webtoon Revenue Market Share by Players (2021–2026)
3.2 Global Top K-webtoon Players Market Share by Company Tier (Tier 1, Tier 2, Tier 3)
3.3 Global Key Players Ranking by K-webtoon Revenue
3.4 Global K-webtoon Market Concentration Ratio
3.4.1 Global K-webtoon Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by K-webtoon Revenue in 2025
3.5 Global Key Players of K-webtoon Head Offices and Areas Served
3.6 Global Key Players of K-webtoon, Products and Applications
3.7 Global Key Players of K-webtoon, Date of General Availability (GA)
3.8 Mergers and Acquisitions, Expansion Plans

4 K-webtoon Breakdown Data by Type
4.1 Global K-webtoon Historic Market Size by Type (2021–2026)
4.2 Global K-webtoon Forecasted Market Size by Type (2027–2032)

5 K-webtoon Breakdown Data by Application
5.1 Global K-webtoon Historic Market Size by Application (2021–2026)
5.2 Global K-webtoon Forecasted Market Size by Application (2027–2032)

6 North America
6.1 North America K-webtoon Market Size (2021–2032)
6.2 North America K-webtoon Market Growth Rate by Country: 2021 vs 2025 vs 2032
6.3 North America K-webtoon Market Size by Country (2021–2026)
6.4 North America K-webtoon Market Size by Country (2027–2032)
6.5 United States
6.6 Canada

7 Europe
7.1 Europe K-webtoon Market Size (2021–2032)
7.2 Europe K-webtoon Market Growth Rate by Country: 2021 vs 2025 vs 2032
7.3 Europe K-webtoon Market Size by Country (2021–2026)
7.4 Europe K-webtoon Market Size by Country (2027–2032)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Ireland

8 Asia-Pacific
8.1 Asia-Pacific K-webtoon Market Size (2021–2032)
8.2 Asia-Pacific K-webtoon Market Growth Rate by Region: 2021 vs 2025 vs 2032
8.3 Asia-Pacific K-webtoon Market Size by Region (2021–2026)
8.4 Asia-Pacific K-webtoon Market Size by Region (2027–2032)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia & New Zealand

9 Latin America
9.1 Latin America K-webtoon Market Size (2021–2032)
9.2 Latin America K-webtoon Market Growth Rate by Country: 2021 vs 2025 vs 2032
9.3 Latin America K-webtoon Market Size by Country (2021–2026)
9.4 Latin America K-webtoon Market Size by Country (2027–2032)
9.5 Mexico
9.6 Brazil

10 Middle East & Africa
10.1 Middle East & Africa K-webtoon Market Size (2021–2032)
10.2 Middle East & Africa K-webtoon Market Growth Rate by Country: 2021 vs 2025 vs 2032
10.3 Middle East & Africa K-webtoon Market Size by Country (2021–2026)
10.4 Middle East & Africa K-webtoon Market Size by Country (2027–2032)
10.5 Israel
10.6 Saudi Arabia
10.7 UAE

11 Key Players Profiles
11.1 Naver
11.1.1 Naver Company Details
11.1.2 Naver Business Overview
11.1.3 Naver K-webtoon Introduction
11.1.4 Naver Revenue in K-webtoon Business (2021–2026)
11.1.5 Naver Recent Development
11.2 Kakao
11.2.1 Kakao Company Details
11.2.2 Kakao Business Overview
11.2.3 Kakao K-webtoon Introduction
11.2.4 Kakao Revenue in K-webtoon Business (2021–2026)
11.2.5 Kakao Recent Development
11.3 Comico (NHN)
11.3.1 Comico (NHN) Company Details
11.3.2 Comico (NHN) Business Overview
11.3.3 Comico (NHN) K-webtoon Introduction
11.3.4 Comico (NHN) Revenue in K-webtoon Business (2021–2026)
11.3.5 Comico (NHN) Recent Development
11.4 KidariStudio
11.4.1 KidariStudio Company Details
11.4.2 KidariStudio Business Overview
11.4.3 KidariStudio K-webtoon Introduction
11.4.4 KidariStudio Revenue in K-webtoon Business (2021–2026)
11.4.5 KidariStudio Recent Development
11.5 Ridibooks (RIDI Corp)
11.5.1 Ridibooks (RIDI Corp) Company Details
11.5.2 Ridibooks (RIDI Corp) Business Overview
11.5.3 Ridibooks (RIDI Corp) K-webtoon Introduction
11.5.4 Ridibooks (RIDI Corp) Revenue in K-webtoon Business (2021–2026)
11.5.5 Ridibooks (RIDI Corp) Recent Development
11.6 Tencent
11.6.1 Tencent Company Details
11.6.2 Tencent Business Overview
11.6.3 Tencent K-webtoon Introduction
11.6.4 Tencent Revenue in K-webtoon Business (2021–2026)
11.6.5 Tencent Recent Development
11.7 Webcomics (SideWalk Group)
11.7.1 Webcomics (SideWalk Group) Company Details
11.7.2 Webcomics (SideWalk Group) Business Overview
11.7.3 Webcomics (SideWalk Group) K-webtoon Introduction
11.7.4 Webcomics (SideWalk Group) Revenue in K-webtoon Business (2021–2026)
11.7.5 Webcomics (SideWalk Group) Recent Development
11.8 Tappytoon
11.8.1 Tappytoon Company Details
11.8.2 Tappytoon Business Overview
11.8.3 Tappytoon K-webtoon Introduction
11.8.4 Tappytoon Revenue in K-webtoon Business (2021–2026)
11.8.5 Tappytoon Recent Development
11.9 Kuaikan
11.9.1 Kuaikan Company Details
11.9.2 Kuaikan Business Overview
11.9.3 Kuaikan K-webtoon Introduction
11.9.4 Kuaikan Revenue in K-webtoon Business (2021–2026)
11.9.5 Kuaikan Recent Development
11.10 Izneo Webtoon
11.10.1 Izneo Webtoon Company Details
11.10.2 Izneo Webtoon Business Overview
11.10.3 Izneo Webtoon K-webtoon Introduction
11.10.4 Izneo Webtoon Revenue in K-webtoon Business (2021–2026)
11.10.5 Izneo Webtoon Recent Development
11.11 Toomics (Terapin Studios)
11.11.1 Toomics (Terapin Studios) Company Details
11.11.2 Toomics (Terapin Studios) Business Overview
11.11.3 Toomics (Terapin Studios) K-webtoon Introduction
11.11.4 Toomics (Terapin Studios) Revenue in K-webtoon Business (2021–2026)
11.11.5 Toomics (Terapin Studios) Recent Development
11.12 MangaToon
11.12.1 MangaToon Company Details
11.12.2 MangaToon Business Overview
11.12.3 MangaToon K-webtoon Introduction
11.12.4 MangaToon Revenue in K-webtoon Business (2021–2026)
11.12.5 MangaToon Recent Development
11.13 Webtoon Factory
11.13.1 Webtoon Factory Company Details
11.13.2 Webtoon Factory Business Overview
11.13.3 Webtoon Factory K-webtoon Introduction
11.13.4 Webtoon Factory Revenue in K-webtoon Business (2021–2026)
11.13.5 Webtoon Factory Recent Development
11.14 Amazia
11.14.1 Amazia Company Details
11.14.2 Amazia Business Overview
11.14.3 Amazia K-webtoon Introduction
11.14.4 Amazia Revenue in K-webtoon Business (2021–2026)
11.14.5 Amazia Recent Development
11.15 Manman Manhua
11.15.1 Manman Manhua Company Details
11.15.2 Manman Manhua Business Overview
11.15.3 Manman Manhua K-webtoon Introduction
11.15.4 Manman Manhua Revenue in K-webtoon Business (2021–2026)
11.15.5 Manman Manhua Recent Development
11.16 Mr Blue
11.16.1 Mr Blue Company Details
11.16.2 Mr Blue Business Overview
11.16.3 Mr Blue K-webtoon Introduction
11.16.4 Mr Blue Revenue in K-webtoon Business (2021–2026)
11.16.5 Mr Blue Recent Development
11.17 Dongman Entertainment
11.17.1 Dongman Entertainment Company Details
11.17.2 Dongman Entertainment Business Overview
11.17.3 Dongman Entertainment K-webtoon Introduction
11.17.4 Dongman Entertainment Revenue in K-webtoon Business (2021–2026)
11.17.5 Dongman Entertainment Recent Development
11.18 Bilibili Comics
11.18.1 Bilibili Comics Company Details
11.18.2 Bilibili Comics Business Overview
11.18.3 Bilibili Comics K-webtoon Introduction
11.18.4 Bilibili Comics Revenue in K-webtoon Business (2021–2026)
11.18.5 Bilibili Comics Recent Development
11.19 ToryComics
11.19.1 ToryComics Company Details
11.19.2 ToryComics Business Overview
11.19.3 ToryComics K-webtoon Introduction
11.19.4 ToryComics Revenue in K-webtoon Business (2021–2026)
11.19.5 ToryComics Recent Development
11.20 TOPCO
11.20.1 TOPCO Company Details
11.20.2 TOPCO Business Overview
11.20.3 TOPCO K-webtoon Introduction
11.20.4 TOPCO Revenue in K-webtoon Business (2021–2026)
11.20.5 TOPCO Recent Development
11.21 Stela
11.21.1 Stela Company Details
11.21.2 Stela Business Overview
11.21.3 Stela K-webtoon Introduction
11.21.4 Stela Revenue in K-webtoon Business (2021–2026)
11.21.5 Stela Recent Development
11.22 Graphite
11.22.1 Graphite Company Details
11.22.2 Graphite Business Overview
11.22.3 Graphite K-webtoon Introduction
11.22.4 Graphite Revenue in K-webtoon Business (2021–2026)
11.22.5 Graphite Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer